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Interactive Marketing: Revolution or Rhetoric? - Routledge Interpretive Marketing Research Miles, Christopher (Queen Mary, University of London, UK) 1.º edición
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Interactive Marketing: Revolution or Rhetoric? - Routledge Interpretive Marketing Research
Miles, Christopher (Queen Mary, University of London, UK)
This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ‘guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.
256 pages, 7 Line drawings, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de julio de 2014 |
| ISBN13 | 9781138008823 |
| Editores | Taylor & Francis Ltd |
| Páginas | 256 |
| Dimensiones | 150 × 220 × 10 mm · 340 g |
| Lengua | Inglés |
