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Political Marketing and the 2015 UK General Election - Palgrave Studies in Political Marketing and Management 1st ed. 2016 edition
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Political Marketing and the 2015 UK General Election - Palgrave Studies in Political Marketing and Management
Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).
151 pages, 2 black & white illustrations, 1 colour illustrations, 12 black & white tables, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de mayo de 2016 |
| ISBN13 | 9781137584397 |
| Editores | Palgrave Macmillan |
| Páginas | 151 |
| Dimensiones | 220 × 159 × 16 mm · 342 g |
| Editor | Lilleker, Darren G. |
| Editor | Pack, Mark |
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