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SMEs in an Era of Globalization: International Business and Market Strategies Ilan Bijaoui 1st ed. 2017 edition
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SMEs in an Era of Globalization: International Business and Market Strategies
Ilan Bijaoui
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market.
142 pages, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de noviembre de 2016 |
| ISBN13 | 9781137575708 |
| Editores | Palgrave Macmillan |
| Páginas | 138 |
| Dimensiones | 150 × 220 × 20 mm · 331 g |
| Lengua | Inglés |
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