Recomienda este artículo a tus amigos:
Understanding Branding in Higher Education: Marketing Identities - Marketing and Communication in Higher Education Anthony Lowrie 1st ed. 2018 edition
Understanding Branding in Higher Education: Marketing Identities - Marketing and Communication in Higher Education
Anthony Lowrie
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy.
188 pages, 2 Illustrations, color; 2 Illustrations, black and white; XVII, 188 p. 4 illus., 2 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de octubre de 2017 |
| ISBN13 | 9781137560704 |
| Editores | Palgrave Macmillan |
| Páginas | 188 |
| Dimensiones | 150 × 220 × 20 mm · 399 g |
| Lengua | Inglés |