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Ugandan Music in the Marketing Era: The Branded Arena David G. Pier 1st ed. 2015 edition
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Ugandan Music in the Marketing Era: The Branded Arena
David G. Pier
David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.
205 pages, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de octubre de 2015 |
| ISBN13 | 9781137549396 |
| Editores | Palgrave Macmillan |
| Páginas | 205 |
| Dimensiones | 140 × 216 × 14 mm · 403 g |
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