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Green Marketing: A Case Study of the Sub-Industry in Turkey A. Kirgiz 1st ed. 2016 edition
Green Marketing: A Case Study of the Sub-Industry in Turkey
A. Kirgiz
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
153 pages, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de octubre de 2015 |
| ISBN13 | 9781137535870 |
| Editores | Palgrave Macmillan |
| Páginas | 153 |
| Dimensiones | 140 × 216 × 14 mm · 367 g |