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Market Mediations: Semiotic Investigations on Consumers, Objects and Brands B. Heilbrunn
Market Mediations: Semiotic Investigations on Consumers, Objects and Brands
B. Heilbrunn
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
268 pages, 3 black & white tables, 13 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de mayo de 2015 |
| ISBN13 | 9781137509963 |
| Editores | Palgrave Macmillan |
| Páginas | 250 |
| Dimensiones | 224 × 148 × 22 mm · 458 g |