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Entrepreneurial Marketing: Sustaining Growth in All Organisations Chaston, Ian (University of Auckland, Auckland) 2.º edición
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Entrepreneurial Marketing: Sustaining Growth in All Organisations
Chaston, Ian (University of Auckland, Auckland)
Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.
400 pages, 16 tables, 39 line drawings
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de noviembre de 2015 |
| ISBN13 | 9781137500908 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 400 |
| Dimensiones | 163 × 234 × 22 mm · 616 g |
