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Innovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth E. Giacosa
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Innovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth
E. Giacosa
A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.
206 pages, 16 figures, 1 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de diciembre de 2014 |
| ISBN13 | 9781137498649 |
| Editores | Palgrave Macmillan |
| Páginas | 195 |
| Dimensiones | 218 × 147 × 16 mm · 384 g |
| Lengua | Inglés |
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