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PR Today: The Authoritative Guide to Public Relations Morris, Trevor (Richmond University, Harrow) 2.º edición
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PR Today: The Authoritative Guide to Public Relations
Morris, Trevor (Richmond University, Harrow)
A comprehensive textbook from an established and high profile author team, which offers full coverage of PR theory and strategies, whilst also giving practical guidance for anyone in a PR role. New edition includes extended coverage of digital marketing, a stronger theoretical grounding and updated international case studies throughout.
320 pages, 22 tables, 17 line drawings
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de noviembre de 2015 |
| ISBN13 | 9781137495686 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 320 |
| Dimensiones | 234 × 180 × 18 mm · 616 g |
| Lengua | Inglés |
