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Public Relations in China: Building and Defending your Brand in the PRC - Palgrave Pocket Consultants D. Wolf 1st ed. 2015 edition
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Public Relations in China: Building and Defending your Brand in the PRC - Palgrave Pocket Consultants
D. Wolf
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
238 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de septiembre de 2015 |
| ISBN13 | 9781137483799 |
| Editores | Palgrave Macmillan |
| Páginas | 226 |
| Dimensiones | 198 × 243 × 16 mm · 264 g |
| Lengua | Inglés |
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