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Intellectual Property Rights Management: Rookies, Dealers and Strategists Lars Alkaersig
Intellectual Property Rights Management: Rookies, Dealers and Strategists
Lars Alkaersig
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
216 pages, 23 black & white tables, 29 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de febrero de 2015 |
| ISBN13 | 9781137469526 |
| Editores | Palgrave Macmillan |
| Páginas | 195 |
| Dimensiones | 145 × 225 × 17 mm · 399 g |
| Lengua | Inglés |