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Brand Breakout: How Emerging Market Brands Will Go Global Nirmalya Kumar
Brand Breakout: How Emerging Market Brands Will Go Global
Nirmalya Kumar
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
276 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de febrero de 2015 |
| ISBN13 | 9781137467591 |
| Editores | Palgrave Macmillan |
| Páginas | 256 |
| Dimensiones | 157 × 236 × 16 mm · 430 g |
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