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Why People (Don’t) Buy: The Go and Stop Signals Amitav Chakravarti
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Why People (Don’t) Buy: The Go and Stop Signals
Amitav Chakravarti
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
232 pages, 8 black & white tables, 22 figures, 11 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de mayo de 2015 |
| ISBN13 | 9781137466679 |
| Editores | Palgrave Macmillan |
| Páginas | 223 |
| Dimensiones | 144 × 228 × 21 mm · 428 g |
| Lengua | Inglés |
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