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Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary Matt Hills 1st ed. 2015 edition
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Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
Matt Hills
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
144 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de julio de 2015 |
| ISBN13 | 9781137463319 |
| Editores | Palgrave Macmillan |
| Páginas | 146 |
| Dimensiones | 224 × 148 × 18 mm · 330 g |
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