Recomienda este artículo a tus amigos:
Consumer Brand Relationships: Meaning, Measuring, Managing Marc Fetscherin
Precio
$ 122,99
sin IVA
Pedido desde almacén remoto
Entrega prevista 23 de jun. - 10 de jul.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Consumer Brand Relationships: Meaning, Measuring, Managing
Marc Fetscherin
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
300 pages, 47 black & white tables, 26 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 7 de mayo de 2015 |
| ISBN13 | 9781137427106 |
| Editores | Palgrave Macmillan |
| Género | Aspects (Academic) > Business Aspects |
| Páginas | 297 |
| Dimensiones | 223 × 146 × 22 mm · 494 g |
| Editor | Fetscherin, M. |
| Editor | Heilmann, T. |
![Cover for Jonathan B. Justice · Debt Reckoning: Professionalism and Accountability in Public Finance Decision-Making - Palgrave Studies in Public Debt, Spending, and Revenue (Hardcover Book) [1st ed. 2024 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Tracy Brain · The Pregnancy Question and the Novel: Detection and Concealment from Richardson to Hardy (Hardcover Book) [2025 edition] (2026)](https://imusic.b-cdn.net/images/item/original/452/9781137276452.jpg?tracy-brain-2026-the-pregnancy-question-and-the-novel-detection-and-concealment-from-richardson-to-hardy-hardcover-book&class=scaled&v=1778524558)
