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Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals B. Arbour
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Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals
B. Arbour
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
224 pages, 21 figures, 9 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de julio de 2014 |
| ISBN13 | 9781137398604 |
| Editores | Palgrave Macmillan |
| Páginas | 204 |
| Dimensiones | 137 × 223 × 17 mm · 384 g |
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