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The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution - Palgrave Pocket Consultants G. Bowerman
The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution - Palgrave Pocket Consultants
G. Bowerman
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
256 pages, 4 figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de septiembre de 2014 |
| ISBN13 | 9781137397287 |
| Editores | Palgrave Macmillan |
| Páginas | 226 |
| Dimensiones | 140 × 203 × 14 mm · 264 g |
| Lengua | Inglés |