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Fair Trade in CSR Strategy of Global Retailers Renata Nestorowicz
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Fair Trade in CSR Strategy of Global Retailers
Renata Nestorowicz
Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.
224 pages, 4 black & white illustrations, 5 graphs, 34 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de febrero de 2015 |
| ISBN13 | 9781137395689 |
| Editores | Palgrave Macmillan |
| Género | Aspects (Academic) > Ethical |
| Páginas | 205 |
| Dimensiones | 140 × 216 × 18 mm · 385 g |
| Editor | Nestorowicz, R. |
| Editor | Stefa?ska, Magdalena |
| Editor | Stefanska, M. |
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