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Place Branding through Phases of the Image: Balancing Image and Substance S. Zavattaro
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Place Branding through Phases of the Image: Balancing Image and Substance
S. Zavattaro
As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
204 pages, 8 halftones, 3 black & white tables, 2 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 7 de agosto de 2014 |
| ISBN13 | 9781137394439 |
| Editores | Palgrave Macmillan |
| Páginas | 185 |
| Dimensiones | 136 × 224 × 17 mm · 408 g |
| Lengua | Inglés |
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