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Competitive Dynamics in the Mobile Phone Industry C. Giachetti
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Competitive Dynamics in the Mobile Phone Industry
C. Giachetti
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
158 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de julio de 2013 |
| ISBN13 | 9781137373694 |
| Editores | Palgrave Macmillan |
| Páginas | 147 |
| Dimensiones | 143 × 223 × 20 mm · 344 g |
| Lengua | Inglés |
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