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Sales Management: Strategy, Process and Practice Donaldson, Bill (Aberdeen Business School, The Robert Gordon University, UK) 4.º edición
Sales Management: Strategy, Process and Practice
Donaldson, Bill (Aberdeen Business School, The Robert Gordon University, UK)
Selling and Sales Management provides a comprehensive introduction to selling and sales management. Packed full of insightful real life case studies, the 4th edition also includes new chapters on Key Account Management and Negotiation, and fully updated coverage of technology and sales.
328 pages, 19 black & white tables, 73 figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de diciembre de 2015 |
| ISBN13 | 9781137355102 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 328 |
| Dimensiones | 248 × 191 × 23 mm · 637 g |
| Lengua | Inglés |