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Humanistic Marketing - Humanism in Business Series Richard Varey
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Humanistic Marketing - Humanism in Business Series
Richard Varey
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
304 pages, 5 black & white tables, 6 figures, 1 line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de noviembre de 2013 |
| ISBN13 | 9781137353283 |
| Editores | Palgrave Macmillan |
| Género | Aspects (Academic) > Business Aspects |
| Páginas | 284 |
| Dimensiones | 223 × 145 × 22 mm · 482 g |
| Editor | Pirson, M. |
| Editor | Varey, R. |
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