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CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects A. Perna
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CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects
A. Perna
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
272 pages, 18 black & white tables, 12 figures, 2 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de marzo de 2014 |
| ISBN13 | 9781137335654 |
| Editores | Palgrave Macmillan |
| Páginas | 249 |
| Dimensiones | 219 × 180 × 20 mm · 498 g |
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