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Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization C. Torelli
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Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
C. Torelli
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
208 pages, 33 black & white line drawings, 3 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de noviembre de 2013 |
| ISBN13 | 9781137333315 |
| Editores | Palgrave Macmillan |
| Páginas | 181 |
| Dimensiones | 223 × 155 × 16 mm · 358 g |
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