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Marketing in Context: Setting the Scene Chris Hackley
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Marketing in Context: Setting the Scene
Chris Hackley
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
236 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de noviembre de 2013 |
| ISBN13 | 9781137297105 |
| Editores | Palgrave Macmillan |
| Páginas | 230 |
| Dimensiones | 137 × 222 × 18 mm · 430 g |
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