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China Goes West: Everything You Need to Know About Chinese Companies Going Global J. Backaler
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China Goes West: Everything You Need to Know About Chinese Companies Going Global
J. Backaler
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
208 pages, 15 black & white tables, 8 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de abril de 2014 |
| ISBN13 | 9781137293923 |
| Editores | Palgrave Macmillan |
| Páginas | 190 |
| Dimensiones | 146 × 224 × 19 mm · 404 g |
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