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Lifestyle Brands: A Guide to Aspirational Marketing S. Saviolo
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Lifestyle Brands: A Guide to Aspirational Marketing
S. Saviolo
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
156 pages, 12 figures, 1 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de diciembre de 2012 |
| ISBN13 | 9781137285928 |
| Editores | Palgrave Macmillan |
| Páginas | 141 |
| Dimensiones | 164 × 244 × 14 mm · 388 g |
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