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Twitter Is Not A Strategy Tom Doctoroff
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Twitter Is Not A Strategy
Tom Doctoroff
The frenzy over digital media has created a schism in the marketing world that is preventing brands from attaining their true business potential. Featuring case studies from Coca-Cola, Nike, and Apple, Tom Doctoroff breaks down the marketing framework and explains how digital marketing can't stand without the traditional foundation.
272 pages
| Medios de comunicación | Libros Book |
| Publicado | 11 de noviembre de 2014 |
| ISBN13 | 9781137279309 |
| Editores | Palgrave Macmillan |
| Páginas | 272 |
| Dimensiones | 168 × 243 × 25 mm · 453 g |
| Lengua | Inglés |
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