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Power Branding
Steve Mckee
Ignoring conventional marketing wisdom has enabled many startups to develop into international corporations. Drawing on case studies from iconic brands Coca-Cola, General Motors and Google, amongst others, this book shows how counter-intuitive strategies used by the biggest brands can also best serve small and mid-sized companies.
256 pages, illustrations
| Medios de comunicación | Libros Book |
| Publicado | 7 de enero de 2014 |
| ISBN13 | 9781137278845 |
| Editores | Palgrave Macmillan |
| Páginas | 256 |
| Dimensiones | 164 × 243 × 23 mm · 594 g |
| Lengua | Inglés |
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