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What Chinese Want: Culture, Communism, and China's Modern Consumer Tom Doctoroff
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What Chinese Want: Culture, Communism, and China's Modern Consumer
Tom Doctoroff
Tom Doctoroff marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs.
272 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de septiembre de 2013 |
| Fecha de lanzamiento original | 2015 |
| ISBN13 | 9781137278357 |
| Editores | Palgrave Macmillan |
| Páginas | 272 |
| Dimensiones | 156 × 232 × 18 mm · 476 g |
| Lengua | Inglés |
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