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Beyond the Low Cost Business: Rethinking the Business Model Josep Francesc Valls Gimenez
Beyond the Low Cost Business: Rethinking the Business Model
Josep Francesc Valls Gimenez
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
216 pages, 12 figures, 41 graphs, 39 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de enero de 2013 |
| ISBN13 | 9781137277527 |
| Editores | Palgrave Macmillan |
| Páginas | 199 |
| Dimensiones | 138 × 224 × 17 mm · 368 g |