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Advertising and Promotional Culture Case Histories - A Historical Introduction P David Marshall 1st ed. 2018 edition
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Advertising and Promotional Culture Case Histories - A Historical Introduction
P David Marshall
A unique and accessible account of the ways that advertising and promotional culture have grown and developed from the late 19th century through to the present, illuminating how advertising has adapted to changing cultural, political, economic, and technological environments.
255 pages, 17 Illustrations, black and white; X, 255 p. 17 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de febrero de 2018 |
| ISBN13 | 9781137026248 |
| Editores | Macmillan Education UK |
| Páginas | 266 |
| Dimensiones | 160 × 239 × 25 mm · 581 g |
| Lengua | Inglés |
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