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Marketing Strategy and Management Baker, Michael J. (University of Strathclyde, Visiting Professor of Marketing at Monash University, Australia and Special Professor of Marketing at Nottingham University Business School, UK) 5.º edición
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Marketing Strategy and Management
Baker, Michael J. (University of Strathclyde, Visiting Professor of Marketing at Monash University, Australia and Special Professor of Marketing at Nottingham University Business School, UK)
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
560 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de diciembre de 2014 |
| ISBN13 | 9781137025821 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 560 |
| Dimensiones | 216 × 275 × 30 mm · 1,35 kg |
| Lengua | Inglés |
