Baker, Michael J. (University of Strathclyde, Visiting Professor of Marketing at Monash University, Australia and Special Professor of Marketing at Nottingham University Business School, UK)
Marketing Strategy and Management Baker, Michael J. (University of Strathclyde, Visiting Professor of Marketing at Monash University, Australia and Special Professor of Marketing at Nottingham University Business School, UK) 5.º edición

Name: Marketing Strategy and Management
Price: 121.99 USD
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Author: Baker, Michael J. (University of Strathclyde, Visiting Professor of Marketing at Monash University, Australia and Special Professor of Marketing at Nottingham University Business School, UK)

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Marketing Strategy and Management

Baker, Michael J. (University of Strathclyde, Visiting Professor of Marketing at Monash University, Australia and Special Professor of Marketing at Nottingham University Business School, UK)

5.º edición

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

560 pages

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	5 de diciembre de 2014
ISBN13	9781137025821
Editores	Bloomsbury Publishing PLC
Páginas	560
Dimensiones	216 × 275 × 30 mm · 1,35 kg
Lengua	Inglés