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Brand Revolution: Rethinking Brand Identity M. Sicard
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Brand Revolution: Rethinking Brand Identity
M. Sicard
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
174 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de noviembre de 2012 |
| ISBN13 | 9781137019486 |
| Editores | Palgrave Macmillan |
| Páginas | 171 |
| Dimensiones | 164 × 238 × 16 mm · 424 g |
| Lengua | Inglés |
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