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Managing a Chinese Partner: Insights from Gobal Companies L. Chong
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Managing a Chinese Partner: Insights from Gobal Companies
L. Chong
By drawing on the experiences of Danone, Nestlé, Coca-Cola and SABMiller, this book provides an insight into why and how the managing a Chinese Partner can deliver value for a joint venture in China, a goal shared by many but achieved by few.
288 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de noviembre de 2013 |
| ISBN13 | 9781137005816 |
| Editores | Palgrave Macmillan |
| Páginas | 273 |
| Dimensiones | 138 × 222 × 21 mm · 466 g |
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