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Consumer Behaviour: Perspectives, Findings and Explanations John O'Shaughnessy
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Consumer Behaviour: Perspectives, Findings and Explanations
John O'Shaughnessy
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
536 pages, 2 black & white tables, 9 black & white line drawings
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de diciembre de 2012 |
| ISBN13 | 9781137003768 |
| Editores | Macmillan Education UK |
| Páginas | 536 |
| Dimensiones | 158 × 229 × 23 mm · 793 g |
| Lengua | Inglés |
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