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Online Panel Research: A Data Quality Perspective - Wiley Series in Survey Methodology M Callegaro
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Online Panel Research: A Data Quality Perspective - Wiley Series in Survey Methodology
M Callegaro
Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels.
508 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de mayo de 2014 |
| ISBN13 | 9781119941774 |
| Editores | John Wiley & Sons Inc |
| Páginas | 512 |
| Dimensiones | 173 × 244 × 24 mm · 771 g |
| Editor | Baker, Reginald P. (Senior Consultant, Market Strategies International, USA) |
| Editor | Bethlehem, Jelke (Senior Advisor, Statistics Netherlands, The Netherlands) |
| Editor | Callegaro, Mario (Survey Research Scientist, Quantitative Marketing Team, Google UK) |
| Editor | Goritz, Anja S. (Professor of Occupational and Consumer Psychology, University of Freiburg, Germany) |
| Editor | Krosnick, Jon A. (Professor of Political Science, Communication and Psychology, Stanford University, USA) |
| Editor | Lavrakas, Paul J. (Independent Research Psychologist / Research Methodologist, USA) |
