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Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy Mark van Rijmenam
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Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy
Mark van Rijmenam
Step into the Metaverse: How the Immersive Internet Will Rewrite How the World Operates explores how the merging of physical and virtual worlds will irrevocably change the day-to-day experiences of individuals, organizations and even societies. By mapping out both the trillion-dollar opportunities and potential liabilities of the metaverse, this book aims to prepare business leaders, consumers, and government officials for the future of the Internet: live selling via streaming fashion shows, virtual movie screenings and concerts, digital twins of physical cities, digital products sold directly to avatars, and more. Step into the Metaverse considers its topic from every angle, covering a range of issues relatable to broad audiences and C-suite executives alike, including: The metaverse and Web3 in relation to Web 1.0 & 2.0 Avatars, NFTs & Branding opportunities Entertainment: Gaming, Music, Media, Fantasy, & Sports Social media engagement & marketing Digital twins of cities "Metanomics" Cybersecurity & Legal Liabilities Brain-Computer Interfaces, Holodecks, & Future product launches
Readers will be empowered to capitalize on these possibilities in their day-to-day lives.
200 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de mayo de 2022 |
| ISBN13 | 9781119887577 |
| Editores | John Wiley & Sons Inc |
| Páginas | 256 |
| Dimensiones | 147 × 227 × 17 mm · 392 g |
| Lengua | Inglés |
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