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Luxury Brand Management in Digital and Sustainable Times Michel Chevalier 4.º edición
Luxury Brand Management in Digital and Sustainable Times
Michel Chevalier
"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--
528 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de diciembre de 2020 |
| ISBN13 | 9781119706281 |
| Editores | John Wiley & Sons Inc |
| Páginas | 544 |
| Dimensiones | 240 × 161 × 37 mm · 906 g |
| Lengua | Inglés |
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