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No Small Change: Why Financial Services Needs A New Kind of Marketing Anthony Thomson
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No Small Change: Why Financial Services Needs A New Kind of Marketing
Anthony Thomson
A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank.
248 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de agosto de 2018 |
| ISBN13 | 9781119378037 |
| Editores | John Wiley & Sons Inc |
| Páginas | 320 |
| Dimensiones | 237 × 162 × 25 mm · 598 g |
| Lengua | Inglés |
