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Service Management and Marketing: Managing the Service Profit Logic Gronroos, Christian (Swedish School of Economics, Helsinki) 4.º edición
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Service Management and Marketing: Managing the Service Profit Logic
Gronroos, Christian (Swedish School of Economics, Helsinki)
* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
536 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 10 de julio de 2015 |
| ISBN13 | 9781118921449 |
| Editores | John Wiley & Sons Inc |
| Páginas | 544 |
| Dimensiones | 189 × 237 × 22 mm · 966 g |
| Lengua | Inglés |
