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Storyscaping: Stop Creating Ads, Start Creating Worlds Gaston Legorburu
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Storyscaping: Stop Creating Ads, Start Creating Worlds
Gaston Legorburu
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers.
256 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de abril de 2014 |
| ISBN13 | 9781118823286 |
| Editores | John Wiley & Sons Inc |
| Páginas | 256 |
| Dimensiones | 212 × 211 × 19 mm · 612 g |
| Lengua | Inglés |
