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Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions Campbell, Andrew (Ashridge Strategic Management Centre) 2.º edición
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Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
Campbell, Andrew (Ashridge Strategic Management Centre)
This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.
400 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de abril de 2014 |
| ISBN13 | 9781118818374 |
| Editores | John Wiley & Sons Inc |
| Páginas | 400 |
| Dimensiones | 160 × 229 × 27 mm · 674 g |
