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The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles Tom Spitale
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The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles
Tom Spitale
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles.
240 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de marzo de 2014 |
| ISBN13 | 9781118797419 |
| Editores | John Wiley & Sons Inc |
| Páginas | 240 |
| Dimensiones | 155 × 237 × 22 mm · 412 g |
| Lengua | Inglés |
