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Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform Bill Fischer
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Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform
Bill Fischer
A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the "world's best" companies.
304 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de mayo de 2013 |
| ISBN13 | 9781118602232 |
| Editores | John Wiley & Sons Inc |
| Páginas | 304 |
| Dimensiones | 238 × 165 × 28 mm · 512 g |
| Lengua | Inglés |
