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The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving - Wiley Nonprofit Authority Jeff Brooks
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The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving - Wiley Nonprofit Authority
Jeff Brooks
Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked.
256 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de marzo de 2014 |
| ISBN13 | 9781118583425 |
| Editores | John Wiley & Sons Inc |
| Páginas | 256 |
| Dimensiones | 158 × 232 × 21 mm · 476 g |
| Lengua | Inglés |
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