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Laddering: Unlocking the Potential of Consumer Behavior Eric V. Holtzclaw
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Laddering: Unlocking the Potential of Consumer Behavior
Eric V. Holtzclaw
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window.
224 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de julio de 2013 |
| ISBN13 | 9781118566121 |
| Editores | John Wiley & Sons Inc |
| Páginas | 224 |
| Dimensiones | 163 × 234 × 20 mm · 408 g |
| Lengua | Inglés |
