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How to Write Successful Fundraising Appeals - The Jossey-Bass Nonprofit Guidebook Series Warwick, Mal (Mal Warwick and Associates) 3.º edición
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How to Write Successful Fundraising Appeals - The Jossey-Bass Nonprofit Guidebook Series
Warwick, Mal (Mal Warwick and Associates)
Shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. This comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. It is filled with practical techniques, proven approaches, and illustrative examples.
384 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de junio de 2013 |
| ISBN13 | 9781118543665 |
| Editores | John Wiley & Sons Inc |
| Páginas | 384 |
| Dimensiones | 202 × 273 × 20 mm · 884 g |
