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Market Segmentation: How to Do It and How to Profit from It McDonald, Malcolm (Cranfield School of Management) Revised 4th edition
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Market Segmentation: How to Do It and How to Profit from It
McDonald, Malcolm (Cranfield School of Management)
Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.
512 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de octubre de 2012 |
| ISBN13 | 9781118432679 |
| Editores | John Wiley & Sons Inc |
| Páginas | 512 |
| Dimensiones | 187 × 243 × 31 mm · 970 g |
| Lengua | Inglés |
